Your profile picture should be clear and professional, not a casual photo from a vacation or a social gathering. If you do not have professional photos, ask a friend or family member to take a photo of you against a simple backdrop, and crop it to headshot dimensions. A professional photo is a great way to make a good first impression. Let recruiters know you are looking for a new job.
LinkedIn includes a tool that notifies recruiters and your network that you are looking for a new job. Go into detail about your job history and tailor it accordingly. Your LinkedIn profile should go into detail and allow everyone to see the different skills and experiences you have acquired.
Additionally, recruiters will be able to find you based on certain words you use. If there is a specific job you want, look at the job description, and use those keywords if they apply to you! Having other people vouch for your work is invaluable. Ask a current coworker or former boss to write a review about you and your strengths on LinkedIn. Having a positive reference is a great way to stand out from others.
Just be sure to return the favor! Interact regularly. The more people interact with you on LinkedIn, the more exposure you will get. When searching for jobs, LinkedIn helps users gain exposure to hiring managers, and it opens career opportunities. People may use LinkedIn differently, but I like to use it to learn by reading research publications others have shared.
This helps me to stay up-to-date with what is going in research, and I like to see what new knowledge and skills my colleagues have acquired. This motivates me to learn those new skills as well. It also enables me to know others better, which helps me connect and develop social ties with them.
Finally, I really like LinkedIn groups because they allow me to meet people with similar professional interests, and they provide a way for users to learn from one another. LinkedIn users can play a dual role in how they use the platform.
This provides them the opportunity to demonstrate their expertise and creates opportunities to interact with others. Both roles are important for users to communicate and build their professional presences, and it is wise to balance these two roles. There are many ways that users can effectively use LinkedIn, and the best way to use it will depend on your job, career stage, and goals.
You can share articles, videos, images and more to provide insightful information to your followers and keep them engaged with your personal brand.
In addition, another important factor is making sure to engage with other people's content. Comment, share and interact with posts from your connections to help boost their presence and share your thoughts and feedback related to the content they are posting as well.
It's all about engagement and being active and present on the platform to help build your presence. One great way to improve your LinkedIn presence is to request recommendations. I highly recommend taking the time to reach out to people you have worked with in the past who can vouch for your skills and personalize your request for a recommendation.
The more personal the message, the more likely they are to write you a great piece. Complete your profile by showcasing a picture that is a positive reflection of who you are and how you want to show up. Make the distinction between, John Doe, "attorney at law" and John Doe, "estate planning attorney" or, Jane Garza, "physician" and Jane Garza, "neurologist. Avoid listing positions held several careers ago that don't support your current role.
It's distracting and could attract interest in work you are no longer doing. You may have held a part-time job selling fried chicken when you were in high school, but you are now several years out of college. You can clean up your profile and safely drop the fast food reference. LinkedIn gives you the opportunity to take advantage of one of the most persuasive forms of marketing: having those who have hired you sing your praises.
While recommendations and endorsements are important features of LinkedIn, remember to include client testimonials on your page as well. This is especially important when you are starting out, building your presence. Ask previous clients if they would offer a brief written testimonial.
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