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Add a Donate button Make it easier for people to donate on your website in just a few taps or clicks by adding a standard or customized Donate button. This tool is a good fit for: Small organizations Features: Accept major credit cards, debit cards, and PayPal Chose which donation amount options you want to offer donors Allow donors to donate to specific programs Accept recurring donations Low friction donation processing capability with support for email, QR codes, and shareable URLs Learn More.
Offer more payment options for your donors PayPal Checkout allows your donors to use the most popular online payment methods to contribute to your cause.
This tool is a good fit for: Mid—large organizations Features: Accept major credit cards, debit cards, PayPal, and Venmo Allows donors to complete their transactions without leaving your site Add recurring donations as a checkout option One-and-done integration with updates handled by PayPal Learn More.
Use color to catch attention and drive your visitor to take an action, like donate. Put your main CTA button in the right place. Put it in an optimized location, like the top right corner of your nav. Make sure your CTA is the right size. A good CTA is big enough to draw eyes, but not so big that it gets mistaken for a banner. Best practice is for the button be at least 44x44 pixels wide. Put important information above the fold.
Anything you want your visitor to know right away should appear in the first part of the page ie within the first scroll. Optimize for mobile. Optimize your page so it performs as well on a mobile screen as it does on a larger one.
Use simple design. Simple design puts your mission first. Use a minimal navigation bar and get rid of walls of text. Reduce load time. Make sure all imagery is resized for the bandwidth allowed on your page.
Make use of color psychology. So it pays to use the right color to entice people to help with your cause. Creating a strong brand has been proven to increase sales, word of mouth, and social media advocacy. Make sure your branding is effective and consistent across all channels and platforms by:. Communicating your story clearly. Using your brand logo. Using brand front. Using a consistent brand voice across copy. Showing your impact and intention.
Using emotion in your copy to create empathy. Using visuals like videos, infographics, etc. Brand guidelines can be an excellent guiding post.
For example, here are the brand guidelines from the Red Cross :. Your donation campaign should definitely be live on social media. But posting every day can take a lot of time away from other campaign channels.
Automating your social media can help! It lets you:. Maintain consistent posting volume. Allows you to plan in advance for time-based or fundraising milestones. For example, if you want to send reminders to your audience to donate, you can schedule a post that encourages people to visit your donation page. We recommend using social media scheduling tools like Hootsuite.
With Hootsuite, you can schedule all your social media posts Twitter, LinkedIn, Facebook well in advance. With the right tools and strategies, online donations can be an effective way to drive fundraising results for your organization.
Online giving can help harness your community of supporters to make an impact on an important cause and can help diversify your revenue streams. Using a membership management tool with features that incorporate the best practices in this blog post can help you get a leg up. For example, with Wild Apricot you can build an optimized donation page, organize your contacts, create engaging emails, and integrate donation requests into your event forms.
Learn more here. With these best practices in mind, you can be sure your organization is on the path to driving the donations it needs.
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Example Sites Website Themes. Customer Reviews Success Stories. Expert Webinars Targeted Impact. Contact Us Log In. Try Now. Table of Contents. To create a plan, you should: Reflect on past successes to identify your donation wins and areas of improvement.
Run your campaign with different versions and test these elements throughout your campaign: What wording connects with donors? Analyze and Pivot You should be improving and iterating in real time during your fundraiser. Here are some of the top reasons why people donate: Social connection to community or your mission personal or emotional Trust in the organization Altruism and making a positive impact Immediate impact or tangible results for contributions Appeals to ego makes them feel good!
Nonprofit Email Campaigns Email campaigns can be a powerful tool for donor capture, conversion, and relationship building. Text to Donate People check their phones on average 85 times per day. Direct Mail Fundraising Even if you're asking people to donate online, a simple letter in the mail should still be part of your strategy.
There are many ways to make use of Facebook for fundraisers such as: Facebook's Fundraisers. LinkedIn LinkedIn is a great place for building your network with other nonprofit professionals, volunteers and donors. Twitter As a core social media platform, Twitter can help you: Build conversation. Your tweets can be repurposed on your other social platforms 7.
TikTok TikTok is a social platform rising in popularity, combining humor, bite-size content, and video. Blog To keep momentum going throughout your campaign, write multiple blog posts about your initiatives to attract new donors and keep current donors engaged with your campaign. For a successful blog, keep these things in mind: Emotion and useful information. Download your free copy here : Crowdfunding for Nonprofits Crowdfunding is a great way to drive community-driven fundraising results.
Its benefits include: Low costs and high ROI potential User-friendly software Increased opportunities for exposure Higher rates of new donor acquisition Shallow learning curve for nonprofits There's no shortage of crowdfunding platforms available to interested nonprofits. Peer-to-Peer Fundraising Peer-to-peer fundraising organically builds on your existing relationships without requiring extra resources.
Digital Incentives for Donors Digital incentives are a great way to engage donors, thank them, and give them a reason beyond philanthropy to help. Some examples of digital incentives include: Badges Education courses, webinars, etc Exclusive access to content or webpages message boards, digital events, etc Online recognition on social media, newsletters, or your website Digital certificates Using digital incentives can also help encourage donor stewardship in two ways: Makes them feel connected to the organization.
A powerful example of using digital incentives is this Kickstarter campaign from the United States Holocaust Memorial Museum : Donor Swag and Merch Like digital incentives, nonprofit swag and merch can entice potential donors. Benefits include: Additional revenue streams.
Examples of effective swag and merch include: A branded mug or T-shirt A sleek personalized backpack A behind-the-scenes tour of your organization A personal chat with the president of your organization Media Incentives for Fundraising Sponsors Much like digital incentives entice individual sponsors, you can offer media incentives for corporate sponsors. Examples of media incentives include: Ad space on your website A sponsored message at your annual conference A promoted sponsor post on your blog.
Recurring Monthly Donations As Abby Jarvis of Qgiv indicates , recurring donations can raise more money, provide a more reliable cash flow, and make budgeting easier. Event Registration Forms At the end of every event registration form, ask for a donation. Here's how the Ride to Conquer Cancer asks for donations as part of the registration process: Other fundraising trends you can take advantage of include: Chat bots and conversational marketing Livestream fundraising Virtual events Informational videos on TikTok or Instagram Riding trends is an excellent way to get in front of viewers.
Eye-catching Campaign Visuals Visuals are a great way to tell an emotionally compelling story for your fundraiser. These eye-catching visuals can appear on collateral like: Emails promotional, thank you, etc. Direct mail Donation pages Donation receipts Social media Year in review or quarter in review reports Here are some best practices to keep in mind while employing visuals in your campaign: Make sure it communicates your nonprofit culture.
If you're planning on posting your donation campaign to social media, make sure to check out this guide from Venngage to optimize images across your social media platforms. Here are a few best practices to keep in mind when creating your donation page: Take advantage of eye-catching, contrasting colors.
For example, here are the brand guidelines from the Red Cross : Social Media Automation Your donation campaign should definitely be live on social media. Allows you to plan in advance for time-based or fundraising milestones For example, if you want to send reminders to your audience to donate, you can schedule a post that encourages people to visit your donation page.
Driving Success with Online Donations With the right tools and strategies, online donations can be an effective way to drive fundraising results for your organization. Leave a Comment Name cannot be empty Comment cannot be empty Remember me. Cookies disabled - please enable to enter comments. Javascript disabled - please enable to enter comments. Thanks for your comment! If your comment doesn't appear right away, please be patient as it may take a few minutes to publish - or longer if the blogger is moderating comments.
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Pros One-stop-shop for many services Automatic tax receipts Customizable donation forms Pay as you go. Cons Additional per-transaction platform fee for each use Additional payment for additional services. Pros Can take donations from all over the world Offers a discount to c 3 organizations for online transactions A large number of integrations. Cons Third-party processor, so prone to account instability issues. Pros Easy to set up Plenty of help for beginner fundraisers.
Pros Free Plenty of fundraising tools Huge reach across the globe. Cons Might throttle your page unless you buy ads to boost visibility. Bio Latest Posts. Hsin-Wei is a freelance writer focused on small business and technology writing. Before becoming a writer, she worked as a techie lawyer for many years until she came to her senses. Now, in her spare time, she plays frisbee with her Mini Australian Shepherd dog. Latest posts by Hsin-Wei Luang see all.
Show more. Show less. Hide Sources. Read Next. Leave a comment 4 Comments Responses are not provided or commissioned by the vendor or bank advertiser. Jinnie Pangliya April 17, at am. Jessica Dinsmore May 5, at pm. Hi Jinnie, Gofundme is a popular option for medical fundraisers. Jessica Dinsmore March 16, at am. Hello Alaa, That is wonderful! I hope this post was helpful to you in getting started! Leave a Reply Cancel reply Your email address will not be published.
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